Dr Lee Choon Siong: Engineering Trust from the Ground Up

Dr Lee Choon Siong, FOUNDER AND MANAGING DIRECTOR, WEYLYSDNBHD

In industrial spaces, floors often go unnoticed—until they crack, fade, or delaminate. Designed to be sturdy, they silently bear weight and absorb pressure day after day, unless something goes wrong. Their success is measured not in attention, but in absence—in the absence of collapse, disruption, or doubt. For Dr Lee Choon Siong, Founder and Managing Director of WeylySdnBhd, this invisible foundation became a metaphor of sustainable leadership.

Floors do not announce their strength. They prove it through constancy. Through the unglamorous discipline of holding steady while everything above them moves, accelerates, and evolves. Long before titles, awards, or recognition followed his name, this perspective became the through-line of Lee’s work. Real trust is never decorative. It is engineered—layer by layer, decision by decision —under conditions where shortcuts are tempting, and discipline is tested.

The Foundation: Learning from the Ground Up

Dr Lee’s fascination with industrial flooring was forged not in boardrooms, but on factory floors. It all began with curiosity sharpened by exposure. With more than 11 years of formative experience in the paint and coatings industry, he immersed himself in coating chemistry, performance behaviour, and, most critically, failure modes.

He observed a hard truth many overlooked: most coating failures were not material failures, but failures of understanding. Those were the lapses that stemmed from incorrect specifications, poor surface preparation, weak workmanship discipline, and environmental factors left unaddressed.

This grounding shaped a philosophy that would later define his company: engineering matters more than appearance.

The Decision to Build Differently

By the time Dr Lee decided to strike out on his own, the gap that others normalised felt impossible for him to ignore. Clients wanted durability, compliance, and peace of mind. But markets delivered speed, compromise, and price that overshadowed performance.

Working across food manufacturing plants, cleanrooms, warehouses, logistics hubs, and industrial facilities, he saw how flooring quality directly affected safety, hygiene compliance, operational uptime, and maintenance costs over time. These were not cosmetic issues—they were business risks, where enduring value was often traded for short-term savings. To challenge these issues head-on, WeylySdnBhd was born on 2nd June 2017 in Penang, Malaysia, not as a contractor but as a solution-driven specialist. “I strongly believed the industry deserved higher standards and more professional solutions,” Dr Lee explains.

From the outset, Lee rejected shortcuts, prioritising rigorous substrate assessment, system-based specifications, environmental control, and disciplined processes. Training and technical knowledge were embedded operationally; quality was non-negotiable.

Engineering Trust the Hard Way

Building credibility in the B2B industrial sector is never a quick fix. One of Weyly’s earliest challenges was changing how clients perceived flooring contractors, not as commodity service providers, but as long-term risk partners. Educating clients required patience. Convincing them required consistency. Internally, the challenge was even harder. Skilled manpower was limited. Industrial flooring demanded precision, discipline, and process control.

Dr Lee responded by leading from the site, setting standards personally, and investing relentlessly in training.“Industrial flooring depends on proper substrate assessment, environmental control, workmanship discipline, and correct system design—not just product selection,” he insists.

Cash flow pressures, project risks, and scaling challenges tested resilience. What carried Weyly through was not speed, but credibility earned slowly.

Leadership Where Theory Meets Reality

Dr Lee’s leadership style is deeply shaped by contrast—between theory and practice, strategy and soil. His Doctor of Business Administration (DBA) from EIU Paris gave him the tools to structure systems, scale responsibly, and think long-term. But his authority comes from lived experience.“I lead with practicality, discipline, and accountability,” he says.“I understand the real challenges faced by project teams.”

At Weyly, this translates into a culture where quality is the baseline, integrity guides decisions, and teams are encouraged to take ownership. Profit is important, but never at the expense of trust.

A Crescendo of Recognition: The Industry Validates a Philosophy

Weyly’s steadfast commitment has not gone unnoticed. The company’s trophy cabinet tells the story of its ascending credibility:

• 2020: SME 100 Fast Moving Companies, Golden Bull Emerging SME
• 2021: Asia Honesty Awards (Entrepreneur, Enterprise, Product), Superbrands Malaysia’s Choice, Britishpedia Successful People in Malaysia
• 2022: Brandlaureate Prominent Business Best Brand, PUMM Role Model
• 2023: Nan Yang Centennial Outstanding Young Malaysian Awards
• 2024: Sin Chew Business Excellence Awards, IAQ Product Quality Certification
• 2025–2026: Britishpedia Successful People in Malaysia & Singapore

Yet for Dr Lee, awards are not destinations. They are recognitions that followed consistency.

Vision for the Next Decade

Looking ahead, Dr Lee envisions Weyly evolving beyond contracting into a comprehensive engineered solutions and technical consultancy partner—supporting consultants, developers, and industry players with specification expertise, training platforms, and lifecycle-focused systems. “I believe the future of this industry belongs to companies that provide engineered systems, strong technical consultancy, and reliable performance — not just basic application services,” he reflects.

Digital systems, talent development, and lifecycle-focused solutions will anchor this growth. But the core will remain unchanged: integrity, workmanship, discipline, and long-term value creation.

An Inch a Day

Dr Lee does not romanticise entrepreneurship. He understands its weight.

His advice to aspiring entrepreneurs in technical fields distils his entire journey: “Start by mastering your craft. True credibility does not come from titles or marketing, but from deep technical understanding and consistent performance.” He emphasises, “Integrity must always come before short-term profit.”

Dr Lee Choon Siong’s story reminds us that leadership is not about dramatic leaps. It is about showing up daily, refining systems, honouring craft, and believing that patience—applied consistently—can reshape industries.

Mountains may not move overnight. But with discipline, self-belief, and devotion to doing things right, they move, one inch at a time.

And that, Dr Lee believes, is real success.